This paper aims to establish the relationship between the antecedents of trust, trust itself, and franchisee satisfaction. Taking its cue from power-dependence, international business, and social exchange theories, the paper contributes to the franchise literature by offering a more...

Purpose – To discuss the entrepreneurial role and importance of organisational members in implementing franchising decisions internationally. Design/methodology/approach – A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews, observations and...

Purpose – The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision‐making process. Design/methodology/approach – A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews and...

Purpose – This paper aims to identify and evaluate the factors which influence relationship development between franchisors and franchisees in international service franchise partnerships. Design/methodology/approach – Case studies of two international hotel firms were the focus of the...

Purpose – The purpose of this paper is to provide insights on the franchise partner recruitment process and decision‐making criteria used to select partners. It aims to investigate the process and parameters considered by franchisees in selecting potential international hotel organizations...