Nhat Lu, Vinh; Julian, Craig C. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 127-144
internet (when it is used for communication, networking, market research, sales, image enhancement, cost reduction and … industries. Findings – The findings indicate that, when the internet was used to achieve a competitive advantage for the firm and … reduce the costs associated in doing international business, these uses of the internet were significant in discriminating …