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for the US market on the innovation efforts of the Mexican manufacturing sector. After controlling for the influence of … innovation of Mexican manufacturing firms in products, in processes, and for the world. Given that the quadratic positive effect …
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) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM … the beneficial use of a CRM system for customer satisfaction and product innovation. Data were gathered through sur …
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Despite a considerable body of research and gathering information on advanced technologies, there is still a study gap concerning its importance from the perspective of international competitiveness. Therefore, a question arises: what affects the competitive potential and how does it contribute...
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the level of competitiveness and innovation. This was a prerequisite for the study to assess the competitive position of …
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