Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Preface -- 1 Content of This Volume -- Changing International Competition -- Digitalization and Demand Changes -- Industry 4.0 -- Online and Offline Services -- International...

"Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. This introduces a new competitive dynamic, influenced by actors in developed and emerging markets. The dynamic puts major demands on...