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Currently, the fastest growth of the chemical industry is, besides the Asian markets, expected in the countries of Central and Eastern Europe, including Poland. However, the Polish chemical industry is facing several challenges such as high prices of raw materials, tougher environmental...
Persistent link: https://www.econbiz.de/10012294672
Casual observation suggests manufacturers continue offering trade promotions while complaining that trade promotions are unprofitable. Recent empirical work finds that retailer response to trade promotions can be better understood by viewing retailers as maximizing category profits rather than...
Persistent link: https://www.econbiz.de/10014034124
This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
Persistent link: https://www.econbiz.de/10013102572
We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...
Persistent link: https://www.econbiz.de/10011876630
We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...
Persistent link: https://www.econbiz.de/10011716018
For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...
Persistent link: https://www.econbiz.de/10012597739
The purpose of this study is to systematically examine the advantages and disadvantages of different types of family businesses. We distinguish four different types of family businesses based on their family and business orientation: (1) House of Business, (2) Family Money Machine, (3) Family...
Persistent link: https://www.econbiz.de/10012762869
Pharmaceutical markets experience the entry of numerous generic firms upon expiration of the brand firm's patent. In this paper, we take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover...
Persistent link: https://www.econbiz.de/10012709667
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and...
Persistent link: https://www.econbiz.de/10014247201
This paper examines the competitive environment and strategic factors influencing companies in the tempered glass market. It critically evaluates challenges related to innovation, cost-efficiency, and market adaptability while identifying theoretical and practical contributions to strategic...
Persistent link: https://www.econbiz.de/10015418669