Once serving the whole value chain by what has become known as vertical integration,companies have long since started to outsource value creation processesto specialized partners. Moreover, societal changes have induced a paradigm shiftfrom product-driven to service-dominated value creation....

Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This...