During internationalisation, international new ventures in the life sciences industry face distinct challenges. For example, high product development costs push companies into early internationalisation to increase sales turnover and recover investments. At the same time, financial and...

Purpose – The purpose of this study is to enhance the understanding of a born global firm's early internationalization process and the entrepreneur's decisions regarding internationalization by using effectuation theory. Design/methodology/approach – An explorative case study is used to...