"This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively, and accessible style which is ideal for introductory students....

"As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in...