Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and...

Intro; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; Foreword by Mira Wilkins; PART I: Introduction and context; 1 Introduction to the makers of global business; 2 Origins and development of global business; 3 The...