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~subject:"International market entry"
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International market entry
Retail trade
32
Einzelhandel
31
Brand management
10
Consumer behaviour
10
Estland
10
Estonia
10
Konsumentenverhalten
10
Markenführung
10
Brand image
6
Markenimage
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand
5
Economic transition
5
Globalisierung
5
Globalization
5
Latvia
5
Markenartikel
5
Systemtransformation
5
Beziehungsmarketing
4
Department store
4
Food retailing
4
Großbritannien
4
Internationaler Markteintritt
4
Lebensmitteleinzelhandel
4
Lettland
4
Relationship marketing
4
Russia
4
United Kingdom
4
Warenhaus
4
Corporate reputation
3
Dienstleistungsqualität
3
Distribution channel
3
Firmenimage
3
Food trade
3
Furniture retailing
3
IKEA
3
Lebensmittelhandel
3
Möbelhandel
3
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English
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Dawson, John A.
3
Burt, Steven
2
Johansson, Ulf
2
Burt, Steve
1
Davies, Keri
1
Dukeov, Igor
1
Hultman, Jens
1
Iliunin, Vadim
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McKenzie, Brent
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Sparks, Leigh
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Journal of economic geography
1
Journal of retailing and consumer services
1
The challenge of BRIC multinationals
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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1
When the subsidiary leads expansion : from Russia to Belarus and beyond
McKenzie, Brent
;
Dukeov, Igor
;
Iliunin, Vadim
- In:
The challenge of BRIC multinationals
,
(pp. 503-521)
.
2017
Persistent link: https://www.econbiz.de/10011583744
Saved in:
2
Dissecting embeddedness in international retailing
Burt, Steven
;
Johansson, Ulf
;
Dawson, John A.
- In:
Journal of economic geography
17
(
2017
)
3
,
pp. 685-707
Persistent link: https://www.econbiz.de/10011794443
Saved in:
3
Categorizing patterns and processes in retail grocery internationalisation
Burt, Steve
;
Davies, Keri
;
Dawson, John A.
;
Sparks, Leigh
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 78-92
Persistent link: https://www.econbiz.de/10003699326
Saved in:
4
The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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