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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands

Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015

Persistent link: https://www.econbiz.de/10011416219

The standarization construct in international marketing : earlier conceptualization and suggestions for further development

Yaprak, Attila; Xu, Shichun; Cavusgil, S. Tamer - In: Handbook of research in international marketing, (pp. 190-208). 2011

Persistent link: https://www.econbiz.de/10009387372

Do consumers follow their heart or mind when purchasing global brands? : empirical insights

Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66

Persistent link: https://www.econbiz.de/10013549994

The effects of retail banner standardization on the performance of global retailers

Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46

Persistent link: https://www.econbiz.de/10012130004

The impact of mode of operation on sales performance in international services

Kirca, Ahmet H. - In: Journal of Services Marketing 19 (2005) 1, pp. 39-46

Purpose – To investigate the impact of current mode of operation on service firms’ sales performance in international markets, and to examine the role of managerial control as a mediator of the mode of operation‐sales performance relationship. Design/methodology/approach – A conceptual...

Persistent link: https://www.econbiz.de/10014905047

Culture study in international marketing: a critical review and suggestions for future research

Yaprak, Attila - In: International Marketing Review 25 (2008) 2, pp. 215-229

Purpose – The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. Design/methodology/approach – A comprehensive review of earlier and current approaches to culture study in international...

Persistent link: https://www.econbiz.de/10014827419