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~subject:"International marketing"
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International marketing
Internationales Marketing
5,785
Multinationales Unternehmen
770
Marketingmanagement
749
Marketing management
714
Transnational corporation
705
Konsumentenverhalten
680
Consumer behaviour
677
Brand management
611
Markenführung
611
Welt
600
World
597
Globalisierung
521
Globalization
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Deutschland
445
International market entry
442
Internationaler Markteintritt
442
USA
420
Theorie
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411
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411
United States
407
Germany
393
KMU
342
SME
342
Markenimage
340
Brand image
337
Marketing
303
China
302
Kulturelle Identität
270
Cultural identity
268
Unternehmenserfolg
235
Firm performance
233
Brand
213
Markenartikel
209
Schwellenländer
206
Emerging economies
203
Interkulturelles Management
194
Strategisches Management
191
EU-Staaten
186
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Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Zentes, Joachim
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Swoboda, Bernhard
18
Ghauri, Pervez N.
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Zou, Shaoming
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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American Marketing Association
10
UNCTAD / Secretariat
10
GATE Germany, Konsortium Internationales Hochschulmarketing
8
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Books on Demand GmbH <Norderstedt>
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
School of Business <Ottawa> / International Business Study Group
2
Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris>
2
Springer-Verlag GmbH
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
USA / International Trade Administration
2
UVK Verlagsgesellschaft mbH
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
William Davidson Institute <Ann Arbor, Mich.>
2
AGRI 2000 <Bologna>
1
AMA Summer Academic Conference <2021, Online>
1
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Published in...
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International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
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1
Arbeitsbericht über den Außenwirtschaftstag Nordrhein-Westfalen : 03. Juni 1993, Duisburg
1993
Persistent link: https://www.econbiz.de/10000883007
Saved in:
2
Market structure, international trade and relative wages
Oliveira-Martins, Joaquim
-
1993
Persistent link: https://www.econbiz.de/10000883134
Saved in:
3
Il ruolo dei consorzi all'esportazione nel processo di internazionalizzazione delle imprese di minori dimensioni
De Luca, Patrizia
-
1992
Persistent link: https://www.econbiz.de/10000883415
Saved in:
4
Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio
(
contributor
);
Zara, Stefano
(
contributor
)
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000883648
Saved in:
5
Horizontale Kooperation als Markteintrittsstrategie im internationalen Marketing
Mengele, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000884083
Saved in:
6
Marktbearbeitungsoptionen für Catering-Unternehmen in osteuropäischen Ländern
Dietrich, Martin
-
1994
Persistent link: https://www.econbiz.de/10000884459
Saved in:
7
Internationales Marketing
Hummel, Thomas R.
-
1994
Persistent link: https://www.econbiz.de/10000884910
Saved in:
8
Internationale Werbung in supranationalen Fernsehprogrammen : Möglichkeiten und Grenzen aus Sicht der Werbetreibenden in Europa
Stelzer, Matthias
-
1994
Persistent link: https://www.econbiz.de/10000885263
Saved in:
9
Standort Singapur : Ausgangspunkt für die Marktbearbeitung Südostasiens
Breuer, Jörg
-
1994
Persistent link: https://www.econbiz.de/10000886496
Saved in:
10
Finance and insurance issues in relation to trade efficiency : consideration of guidelines on key sectors for trade efficiency: banking sector
Wille, John R.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000887212
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