This article analyses the phenomenon of rising powers from a historical materialist perspective. It (1) elaborates the key concepts of historical structures of world order, state–society complexes and transnational class formation, and (2) applies them to Brazil, Russia, India, China and other...

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4...