It has been suggested that there is a lack of consensus regarding the conceptual domain of cross‐national studies. That said, the theoretical focus of such scholarly activities has tended to reflect the multidisciplinary nature of the field. By far the most significant contributions to...

In drawing attention to certain important gaps in the exporting literature, reports on a systematic study of the export competitive advantages of indigenous manufacturers in a small European country. The focus is on the examination of potential differences in perceptions of export competitive...

Addresses the issue of adaptation by indigenous Greek export manufacturing firms in their business relationships with UK importers. Fifty‐three manufacturers in Greece were included in the research sample. Results suggest that these Greek manufacturers were involved in considerable levels of...

Reports on the findings from an exploratory study investigating the export practices of UK clothing and knitwear manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and performance characteristics, international market...