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manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and … performance characteristics, international market information requirements, export marketing mix, and the future importance of …Reports on the findings from an exploratory study investigating the export practices of UK clothing and knitwear …
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The bulk of research in international exchange has adopted an exporter perspective. In contrast, the work reported here incorporates the importer side of the dyad. The research used an extensive multiple case study design involving 36 exporter‐importer dyads operating across four countries....
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