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~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
International market entry
28
Internationaler Markteintritt
28
Multinationales Unternehmen
24
Transnational corporation
24
Firm performance
20
Unternehmenserfolg
20
KMU
12
SME
12
International marketing
11
Internationales Marketing
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Theorie
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Theory
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Auslandsinvestition
9
Foreign investment
9
Export
7
Transaction costs
7
Transaktionskosten
7
Welt
7
World
7
Business start-up
6
Emerging economies
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Schwellenländer
6
USA
6
United States
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Unternehmensgründung
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Bibliometrics
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Bibliometrie
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Eastern Europe
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Globalisierung
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Globalization
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Institutional economics
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Institutionenökonomik
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Japan
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Osteuropa
5
Strategic alliance
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Strategic management
5
Strategische Allianz
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Strategisches Management
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Außenwirtschaftsförderung
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Brand management
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Brouthers, Lance Eliot
2
Brouthers, Keith D.
1
Mukhopadhyay, Somnath
1
Ragland, Charles B.
1
Widmier, Scott M.
1
Wilkinson, Timothy J.
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Journal of strategic marketing
1
Journal of world business : JWB
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ECONIS (ZBW)
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International market selection and subsidiary performance: a neural network approach
Brouthers, Lance Eliot
;
Mukhopadhyay, Somnath
; …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10003865742
Saved in:
2
A factor endowment approach to international market selection
Ragland, Charles B.
;
Widmier, Scott M.
;
Brouthers, …
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
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