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~subject:"Internationale Unternehmenskooperation"
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Firms’ FDI ownership: The infl...
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Internationale Unternehmenskooperation
China
44
Consumer behaviour
33
Konsumentenverhalten
31
Multinationales Unternehmen
14
Transnational corporation
14
Brand management
9
Markenführung
9
Ausländische Tochtergesellschaft
8
Foreign subsidiary
8
International market entry
8
Internationaler Markteintritt
8
Advertising
7
Advertising effects
7
Auslandsinvestition
7
Foreign investment
7
Innovation
7
USA
7
United States
7
Werbewirkung
7
Brand image
6
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Markenimage
6
Werbung
6
Eigentümerstruktur
5
Firm performance
5
Globalisierung
5
Globalization
5
International business cooperation
5
Japan
5
Joint Venture
5
Joint venture
5
Ownership structure
5
Share Economy
5
Sharing economy
5
Theorie
5
Theory
5
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5
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5
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5
Collection of articles of several authors
1
Sammelwerk
1
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English
5
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Pan, Yigang
5
Baran, Roger J.
1
Kaynak, Erdener
1
Pitts, Robert E.
1
Vanhonacker, Wilfried R.
1
Published in...
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Journal of euromarketing
2
Journal of Asian business
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
5
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1
Features of European equity joint ventures in China : a longitudinal study
Pan, Yigang
- In:
Journal of euromarketing
4
(
1994
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10001178637
Saved in:
2
Entering China through equity joint ventures : a comparison of Japanese, US, European, and Hong Kong approaches
Pan, Yigang
- In:
Journal of Asian business
10
(
1994
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10001198273
Saved in:
3
Influences on foreign equity ownership level in joint ventures in China
Pan, Yigang
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001198767
Saved in:
4
International equity joint ventures in China : Operations and potential close-down
Pan, Yigang
- In:
Journal of global marketing
8
(
1995
)
3
,
pp. 125-149
Persistent link: https://www.econbiz.de/10001190677
Saved in:
5
International joint ventures in East Asia
Baran, Roger J.
(
contributor
);
Pan, Yigang
(
contributor
); …
- In:
Journal of euromarketing
4
(
1996
)
3
Persistent link: https://www.econbiz.de/10001200462
Saved in:
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