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~subject:"Internationale Unternehmung"
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Internationale Unternehmung
Internationales Marketing
8
International marketing
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Marketing management
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Marketingmanagement
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Marketing theory
3
Marketingtheorie
3
Produktlebenszyklus
3
Produktmanagement
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USA
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United States
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Lehrbuch
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Management
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Neues Produkt
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Produkt
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Vereinigte Staaten
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Absatzpolitik
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Aussenwirtschaft Wettbewerb
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Brands
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Competition
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Consumer behaviour
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Hochschule
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Internationales Management
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Konsumentenverhalten
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Marketing
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Normung
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Organisation
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Product design
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Product life cycle
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Onkvisit, Sak
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Shaw, John J.
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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An examination of the international product life cycle and its application within marketing
Onkvisit, Sak
;
Shaw, John J.
- In:
The Columbia journal of world business : publ. …
18
(
1983
)
3
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003644690
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