Introduction. The material (con)texts of global modernity -- I. The empire's new clothes: British publics and imperial politics, 1650-1720 -- Patterns for plantation: New World silk and the natural history of settler colonialism -- Indo-Atlantic modernity: the early cotton trade and the...

"Less than we think" -- What are we talking about when we talk about globalization -- Is English conquering the world -- The ubiquitous American film -- American television and the rise of local programming -- The Mcdonalds' brouhaha -- What about the Internet? -- Do American companies dominate...