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Preface / Joseph L.C. Cheng, Michael A. Hitt -- An evolving paradigm of the economic determinants of international business activity / John H Dunning -- The eclectic paradigm: the developmental years as a mirror on the evolution of the field of international business / Timothy M. Devinney --...
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This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...
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