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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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Marketing related motives, promises and actions of the investors, host governments and acquired companies through foreign direct investment in Eastern Europe : the Bulgarian case
Marinova, Svetla Trifonova - In: Proceedings of the third annual Conference on Central …, (pp. 157-172). 1997
Persistent link: https://www.econbiz.de/10001304008
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Internationalization of interbrew in Eastern Europe : a case study
Marinov, Marin A.; Marinova, Svetla Trifonova - In: Internationalization in Central and Eastern Europe, (pp. 204-232). 2002
Persistent link: https://www.econbiz.de/10001644546
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Foreign direct investment in the emerging markets of Central and Eastern Europe: motives and marketing strategies
Marinov, Marin A.; Marinova, Svetla T. - In: Globalization, the multinational firm, and emerging …, (pp. 21-52). 2001
Persistent link: https://www.econbiz.de/10001861935
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Investor motives and strategy adaption : the case of Interbrew
Marinov, Marin A.; Marinova, Svetla Trifonova - 1997
Persistent link: https://www.econbiz.de/10000979941
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Foreign direct investment in the emerging markets of Central and Eastern Europe : motives and marketing strategies
Marinov, Marin A.; Marinova, Svetla Trifonova - 1997
Persistent link: https://www.econbiz.de/10000980702
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The impact of communist ideological legacy on culture in Central and East European countries : marketing implications
Marinov, Marin A.; Marinova, Svetla Trifonova - 1997
Persistent link: https://www.econbiz.de/10000980708
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Inducing the internationalisation of family manufacturing firms from a transition context
Marinova, Svetla Trifonova; Marinov, Marin A. - In: European business review : EBR ; the official journal … 29 (2017) 2, pp. 181-204
Persistent link: https://www.econbiz.de/10011643274