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~subject:"Internationaler Markteintritt"
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Meta-analysis of cultural diff...
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Internationaler Markteintritt
Consumer behaviour
23
Konsumentenverhalten
20
Internationales Marketing
17
International marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
USA
13
United States
13
Brand image
11
Brand management
11
Designation of origin
11
Herkunftsbezeichnung
11
Markenführung
11
Markenimage
11
Brand
8
Markenartikel
8
Advertising
6
Advertising effects
6
Country of origin
6
Globalisierung
6
Globalization
6
Innovation
6
New product development
6
Werbewirkung
6
Werbung
6
Auslandsinvestition
5
Creativity
5
Customer integration
5
Foreign investment
5
Kreativität
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Produktentwicklung
5
China
4
Cross-cultural management
4
Cultural identity
4
International market entry
4
Kulturelle Identität
4
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English
4
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Amine, Lyn S.
2
Baack, Daniel W.
2
Magnusson, Peter
2
Bacon, Donald R.
1
Boggs, David J.
1
Dow, Douglas
1
Khan, Golam Mostafa
1
Parente, Ronaldo Couto
1
Staub, Karin M.
1
Westjohn, Stanford A.
1
Zdravkovic, Srdan
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International business review : the official journal of the European International Business Academy
1
Journal of Islamic marketing : JIMA
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
Saved in:
3
Saudi telecom : an example of accelerated internationalization
Amine, Lyn S.
;
Khan, Golam Mostafa
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10010256756
Saved in:
4
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
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