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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Advertising
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United States
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Consumer behaviour
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Diversifikation
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Einzelhandel
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Fachzeitschrift
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Batsakis, Georgios
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Theoharakis, Vasilis
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Konara, Palitha
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Li, Chengguang
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Journal of retailing
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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Achieving the paradox of concurrent internationalization speed : internationalizing rapidly in both breadth and depth
Batsakis, Georgios
;
Theoharakis, Vasilis
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 429-467
Persistent link: https://www.econbiz.de/10012657832
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2
Internationalization and digitalization : their differing role on grocer and non-grocer retailer performance
Batsakis, Georgios
;
Theoharakis, Vasilis
;
Li, Chengguang
; …
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10014461660
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