Li, Jiatao; Liu, Weiping - In: Management decision : MD 51 (2013) 7, pp. 1402-1421
Purpose: The purpose of this paper is to explore new banks ' market niche position choices at the time of founding … ample opportunities for new bank start-ups. Findings: New banks were found to enter more often in specialist market niches … specialist banks in the market increased. Originality/value: The findings confirm the idea that elements of market structure …