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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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Impact of market orientation on competitiveness : analysis of internationalized medium-sized and large enterprises
Stocker, Miklós; Várkonyi, Lídia - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 81-95
Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...
Persistent link: https://www.econbiz.de/10012803320
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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
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The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.; Harrison, Tina - In: Journal of strategic marketing 28 (2020) 7, pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
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The Role of Marketing Capabilities for the Competitive Advantage in the Slovenian Market
Završnik, Bruno - 2013
In the paper it's proposed a framework with capabilities-based view of the firm to explain how marketing capabilities … can enhance sustained competitive advantage of the firm. Specifically, it is suggested that marketing capabilities are … important determinants of sustained competitive advantage of the firm. Marketing processes within the firm require many specific …
Persistent link: https://www.econbiz.de/10013084362
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Competitiveness: a market perspective
Licht, Georg; Sofka, Wolfgang; Urban, Waltraud - In: Europe's automotive industry on the move : …, (pp. 45-101). 2005
Persistent link: https://www.econbiz.de/10003029277
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
Market competition drives organizations to higher efficiency. This paper analyses the relationship between the … prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and …
Persistent link: https://www.econbiz.de/10012168964
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Do market pressures induce economic efficiency? : the case of Slovenian manufacturing, 1994-2001
Orazem, Peter F.; Vodopivec, Milan - In: Southern economic journal 76 (2009) 2, pp. 553-576
Persistent link: https://www.econbiz.de/10003903181