The main goal of the 'Competitiveness of agro-food and environmental economy’ (CAFEE'12), was to debate new ideas contained in scientifically research in the field of rural development, agro-food economy, agro-food system, ecological performance etc. carried out by academicians, scientists and...

Countries, which have problems in the field of economic relations with aboard, usually misapply basic postulates and concepts of international marketing, as modern conceptions for achieving competitive advantage on international scale. Accordingly, this paper work researches the role of...