Showing 1 - 10 of 3,494
This paper empirically investigates the advertising competition in the French broadcast television industry within a … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also … implement a simple procedure to identify the conduct of firms on the market. We find that the nature of competition in the …
Persistent link: https://www.econbiz.de/10012955187
this paper, we take a close look at competition among the generic entrants during the first three years after patent … expiration and examine whether there is a first mover advantage. We specify a random effect nested logit model of competition … that allows for competition between the brand drug and generics, and among multiple generic drugs. The model accommodates …
Persistent link: https://www.econbiz.de/10012709667
focal retailer on the individual level. This results in differences in customer scores when competition is included. Our …Customer scoring is widely practiced in industries such as mail order, telecommunications or financial services to … results indicate that it is highly relevant to account for competition when scoring customers. Implications and directions for …
Persistent link: https://www.econbiz.de/10012719244
We investigate how competition in product niches affects the ultimate timing of product release for experience goods … sales based on the variation in the level of competition in these particular niches over time. We show that release date of … motion pictures are more likely rescheduled when there is more competition during the initially proposed release week. Next …
Persistent link: https://www.econbiz.de/10011716018
We investigate how competition in product niches affects the ultimate timing of product release for experience goods … sales based on the variation in the level of competition in these particular niches over time. We show that release date of … motion pictures are more likely rescheduled when there is more competition during the initially proposed release week. Next …
Persistent link: https://www.econbiz.de/10011876630
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and...
Persistent link: https://www.econbiz.de/10014247201
promotions affect how regular prices are determined endogenously under manufacturer competition. The possibility that competitors … may promote is a check on raising regular prices. Thus, manufacturer competition is as much about choosing regular prices … to analyze competition between two asymmetric manufacturers. We find that the regular price of the stronger brand is …
Persistent link: https://www.econbiz.de/10014034124
model to study consumers’ buying behavior and firm competition in the post patent ethical drug markets. We use the estimated …
Persistent link: https://www.econbiz.de/10014036939
We analyze the linking and versioning strategies of a media firm when facing competition from blogs, search engines and …
Persistent link: https://www.econbiz.de/10014164574
Persistent link: https://www.econbiz.de/10012286821