Shahabadi, Abolfazl; Amjadian, Shiva; Ghasemifar, Samineh; … - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-19
High-tech exports play a crucial role in the growth and prosperity of the national economy due to higher added value … and higher profitability. However, gaining a competitive advantage and increasing high-tech exports is arduous because of … improvement of customer's loyalty and growth of high-tech exports. In this paper, we evaluate the impact of the national brand on …