This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

platforms are free to consumers and are supported by advertising. Given this, the question of how advertisers approach and … allocate advertising matters for understanding the potential competitive implications of digital platforms. The topic of … digital advertising and competition is vast, so in this paper I focus on analyzing a very simple question-what drives …