model to study consumers’ buying behavior and firm competition in the post patent ethical drug markets. We use the estimated …

, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production … Germany. A qualitative approach has been applied including in-depth interviews with managing directors and chairmen of the …