Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China

This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.

Introduction / Alan M. Rugman, Alain Verbeke -- Generic strategies in global competition / Alan M. Rugman, Alain Verbeke -- From Adam Smith to Schumpeterian global firms / Yair Aharoni -- Methodological limitations of Porter's three generic strategies' framework / Marc Jegers -- The dynamics of...