This briefing examines the international success of British companies in the contextof the industries that they operate in. It does this by measuring international successusing global market share and international revenues and combining these in a matrixto create a visual representation of...

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China

This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.