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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015
Persistent link: https://www.econbiz.de/10011416219
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The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila; Xu, Shichun; Cavusgil, S. Tamer - In: Handbook of research in international marketing, (pp. 190-208). 2011
Persistent link: https://www.econbiz.de/10009387372
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Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004