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Internationales Marketing
Marketing
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Brand management in emerging markets : theories and practice
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Multinational enterprise management strategies in developing countries
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ECONIS (ZBW)
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Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
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(pp. 268-286)
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2014
Persistent link: https://www.econbiz.de/10010417710
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Measuring multinational enterprise marketing performance
Sexton, Donald E.
- In:
Multinational enterprise management strategies in …
,
(pp. 89-107)
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2016
Persistent link: https://www.econbiz.de/10011500328
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