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~subject:"Internationales Marketing"
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Internationales Marketing
Norwegen
26
Norway
23
Consumer behaviour
11
Konsumentenverhalten
8
Betriebswirtschaftslehre
6
Innovation
5
Lieferantenmanagement
5
Marketing management
5
Supplier relationship management
5
Theory
5
Customer satisfaction
4
Industrie
4
International marketing
4
Marketingmanagement
4
Relationship marketing
4
Russia
4
Theorie
4
Verbraucher
4
Beziehungsmarketing
3
Corporate social responsibility
3
Cultural identity
3
Ethics
3
Kulturelle Identität
3
Management
3
Managers
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Manufacturing industries
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Market orientation
3
Marketing
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Methode
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Organizational change
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Perception
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Russland
3
Werbungsausgaben
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Academic writing
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Adaptation
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Advertising
2
Beschaffung
2
Betriebswirtschaftsstudium
2
Brand image
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English
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Grønhaug, Kjell
3
Hammervoll, Trond
1
Haugland, Sven A.
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Nilssen, Frode
1
Supphellen, Magne
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Svendsen, Mons Freng
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Voldnes, Gøril
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Cross-cultural and critical perspectives on brands
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
3
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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
2
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
3
Satisfaction in buyer-seller relationships : influence of cultural differences
Voldnes, Gøril
;
Grønhaug, Kjell
;
Nilssen, Frode
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1081-1093
Persistent link: https://www.econbiz.de/10009683379
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