This case provides an opportunity to discuss the internationalization process of a very successful emerging market multinational firm from Brazil and the specificities of entering a psychically-distant market, China. The case describes the internationalization process of Marcopolo, the largest...

Purpose – The purpose of this paper is to contribute to the understanding of international commitment of entrepreneurial firms from an emerging economy to their foreign operations. Specifically, it intends to help bridge an existing gap in the literature by focusing on the international...

Purpose – This strategy-learning case traces the growth of AlphaTech, a publicly traded company in Brazil that is a management software company. The purpose of this paper is to debate whether or not the firm should give more emphasis to internationalization, given its high market share in...