Purpose – International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine the role of market context in influencing the relationship between internationalization and performance....

The previous decade has been characterized by emerging market firms expanding into international markets. This trend has led to scholars in the IB arena to grapple with the new phenomenon of emerging multinational enterprises (EMNEs), specifically the relationship between internationalization...

Purpose In this paper, the authors aim to introduce the notion of region of origin effect and articulate why home region boundaries should be factored in when understanding firm strategy and outcomes. Design/methodology/approach The paper validates the region of origin effect on...