Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...

"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis,...