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Doing good by telling stories : emotion in social entrepreneurship communication
Roundy, Philip T. - In: Journal of small business strategy 24 (2014) 2, pp. 41-68
Persistent link: https://www.econbiz.de/10010404522
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Storytelling and retromarketing : strengthening brand communication
Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62
Persistent link: https://www.econbiz.de/10013330722
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When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …
Persistent link: https://www.econbiz.de/10014285415
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Powerful Presentations : Selling Your Story on Stage or In The Boardroom
Haunts, Stephen - 2022
Chapter 1 – Why Public Speaking is an Important Skill -- Chapter 2 – Writing Engaging Presentations -- Chapter 3 – Writing a Synopsis to Draw in Your Audience -- Chapter 4 – Preparing to Give a Talk -- Chapter 5 – Delivering the Talk -- Appendix A - Frequently Asked Questions --...
Persistent link: https://www.econbiz.de/10013170801
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Communicative perspectives on strategic organization : editorial
Vaara, Eero; Langley, Ann - In: Strategic Organization 19 (2021) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10012794120
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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Assessing elements of storytelling in Chinese e-entrepreneur giant Alibaba’s business information graphics
Zhang, Yuejiao - In: International journal of e-entrepreneurship and … 5 (2015) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011372747
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The dimensions of storytelling by retail salespeople
Gilliam, David A.; Flaherty, Karen E.; Rayburn, Steven W. - In: The international review of retail, distribution and … 24 (2014) 2, pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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Internal crisis communication : an employee perspective on narrative, culture, and sensemaking
Strandberg, Julia Matilda; Vigsø, Orla - In: Corporate communications : an international journal 21 (2016) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10011460423