good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …

smartphones much of the day and carry them wherever they go. These changes have disrupted the online advertising industry. This … paper provides a primer on the mobile advertising business, particularly on how the economic structure of the online … advertising industry has changed as a result of the move to mobile, and explores some of the issues that policymakers will need to …

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market … inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad … blocking and ad fraud. These topics are not unique to digital advertising, but each manifests in new ways in markets for …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general … advertising technology for the study of three promotional strategies—mass, imperfectly targeted, and customer directed advertising … (CDA). We find that both the private and the social incentives to use distinct advertising strategies are aligned, and that …

has never been tempted. This essay tries to cover this lack. Through the introduction into the analysis of advertising we …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

Direct-to-consumer advertising of pharmaceuticals has led to questions of whether consumers benefit from the additional … conducted an empirical study of the relation between advertising and prescribing for Cox-2 inhibitors, one of the most … controversial drug classes over the past decade. We find that the net effect of advertising is to get patients in front of their …