Showing 1 - 10 of 7,349
The vast amount of product information available to consumers through online search renders most advertising obsolete … as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers … persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue …
Persistent link: https://www.econbiz.de/10012933009
good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …
Persistent link: https://www.econbiz.de/10012804859
2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …
Persistent link: https://www.econbiz.de/10014123377
, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …
Persistent link: https://www.econbiz.de/10012151937
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
rejected up to the consumer him/herself. -- global information society ; advertising ; junk information ; spam filter …
Persistent link: https://www.econbiz.de/10003894049
This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...
Persistent link: https://www.econbiz.de/10010315500
knowledge by means of scientific publications. Against this background, we model the obituary of scientific knowledge monopoly … obituary of scientific knowledge monopoly by developed countries is not in the near-horizon. Advanced nations that have … mastered the dynamics of knowledge monopoly will continue to lead the course of knowledge economy. Justifications for the …
Persistent link: https://www.econbiz.de/10011409943
Persistent link: https://www.econbiz.de/10012583144