Die vorliegend Arbeit beschäftigt sich mit der strategischen Positionierung von Online Versandhäusern zwischen E-Commerce und der Konkurrenz in der "realen" Welt. Diskutiert werden Preis - und Leistungsstrategien vor dem Hintergrund der Positionierungsmöglichkeiten im Vergleich zu...

This study about legal and commercial guarantees, funded by the European Union in the frame of the EU Consumer Programme (2014-2020), looks at the extent to which sellers are aware of, and comply with, relevant EU legislation; the way in which legal and commercial guarantees are communicated to...

The overall purpose of this Behavioural Study on the Transparency of Online Platforms is to understand the impact of enhanced transparency on consumer trust and behaviour in searching and selecting goods and services on online platforms in three specific areas: Area #1: The general criteria used...

Due to the increasing use of e-business technologies, thecorresponding Net Economy has evolved into an established trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models. Technological advance and changes in customerbehaviour implicate...

The emergence of the internet leads to a vast increase in the number of interactionsbetween parties that are completely alien to each other. In general, such transactionsare likely to be subject to fraud and cheating. If such systems use computerized rationalagents to negotiate and execute...