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Online communication of brand personality : a study of MBA programs of top business schools

Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10003898054

A conceptual model for the internet's impact on marketing in Iran

Ghazisaeedi, Mehdi; Pitt, Leyland F.; Chaharsooghi, S. Kamal - In: Direct marketing : an international journal 1 (2007) 3, pp. 125-145

Persistent link: https://www.econbiz.de/10003936967

Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective

Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007

Persistent link: https://www.econbiz.de/10003538860

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers

Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183

Persistent link: https://www.econbiz.de/10009126418

Technology and financial services : marketing in times of U-commerce

Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281

Persistent link: https://www.econbiz.de/10011480866

Pricing strategy and the Net

Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54

Persistent link: https://www.econbiz.de/10001568504

Addictive de-vices : a public policy analysis of sources and solutions to digital addiction

Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468

Persistent link: https://www.econbiz.de/10012534260

Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend

Robertson, Jeandri; Vella, Joseph; Duncan, Sherese; … - In: Journal of strategic marketing 32 (2024) 4, pp. 516-535

Persistent link: https://www.econbiz.de/10014553335

Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities

de Bussy, Nigel M.; Watson, Richard T.; Pitt, Leyland F.; … - In: Journal of Communication Management 5 (2001) 2, pp. 138-146

Until recently stakeholder communication has tended to be mostly unidirectional and simple. However, the advent of the Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional, and as stakeholders increasingly communicate with each other this communication...

Persistent link: https://www.econbiz.de/10014850663