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Schwerpunkt: Online-Marktforschung in höheren Sphären
2008
Persistent link: https://www.econbiz.de/10003644601
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010
Persistent link: https://www.econbiz.de/10003937185
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Der lange (und steinige) Weg zur neuen ISO-Access-Panel-Norm
Hofmann, Olaf; Wiegand, Erich; Mairon, Andrew - In: Online-Forschung 2007 : Grundlagen und Fallstudien, (pp. 132-140). 2007
Persistent link: https://www.econbiz.de/10003594838
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Qualitätsmanagement für Online-Access-Panels
Smaluhn, Marc - In: Online-Forschung 2007 : Grundlagen und Fallstudien, (pp. 141-169). 2007
Persistent link: https://www.econbiz.de/10003594844
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Online-Conjoint-Analysen: Endspurt der Befragten : Übung oder Ermüdung?
Brocke, Michaela; Pützfeld, Sabine - In: Online-Forschung 2007 : Grundlagen und Fallstudien, (pp. 220-232). 2007
Persistent link: https://www.econbiz.de/10003594875
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"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta; Madge, Clare - 2007
Persistent link: https://www.econbiz.de/10003539059
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Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.; Reid, Fraser J.M. - 2007
Persistent link: https://www.econbiz.de/10003539062
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Online surveys in marketing research : pros and cons
Ilieva, Janet; Baron, Steve; Healey, Nigel - 2007
Persistent link: https://www.econbiz.de/10003539146