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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W. - 1997
Persistent link: https://www.econbiz.de/10000614635
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Principles of internet marketing
Hanson, Ward; Hanson, Ward A. - 2000
Persistent link: https://www.econbiz.de/10000670971
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Digital engagement : internet marketing that captures customers and builds intense brand loyalty
Harden, Leland; Heyman, Bob - 2009
Persistent link: https://www.econbiz.de/10003725845
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Internet marketing : strategy, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona; Mayer, Richard; … - 2009 - 4. ed. [,repr.]
Persistent link: https://www.econbiz.de/10003767227
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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2007
Persistent link: https://www.econbiz.de/10003465586
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Blog, schmog! : The truth about what blogs can (and can't) do for your business
Bly, Robert W. - 2006
Persistent link: https://www.econbiz.de/10003379518
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Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja - 2010
Persistent link: https://www.econbiz.de/10003934870