Purpose – The purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention. Design/methodology/approach – A nationwide online...

Purpose – This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors, specifically levels of education. Design/methodology/approach – Hofstede's multidimensional framework...