Similar Search Results

Kilian, Thomas; Hass, Berthold H.; Walsh, Gianfranco - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 4-21). 2008

Persistent link: https://www.econbiz.de/10003652360

Grundlagen des Web 2.0

Walsh, Gianfranco; Kilian, Thomas; Hass, Berthold H. - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 3-19). 2011

Persistent link: https://www.econbiz.de/10008666787

Does relationship quality matter in e-services? : a comparison of online and offline retailing

Walsh, Gianfranco; Hennig-Thurau, Thorsten; Sassenberg, Kai - In: Journal of retailing and consumer services 17 (2010) 2, pp. 130-142

Persistent link: https://www.econbiz.de/10003956373

.COM-MUNICATION - Kommunikationsstrategien von Unternehmen des electronic-tourism im internationalen Vergleich

Wiedmann, Klaus-Peter; Walsh, Gianfranco; Frenzel, Tobias; … - In: Tourismus-Journal : Zeitschrift für … 6 (2002) 2, pp. 153-174

Persistent link: https://www.econbiz.de/10001720646

Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten

Wiedmann, Klaus-Peter; Frenzel, Tobias; Walsh, Gianfranco; … - 2003 - 1. Aufl

Persistent link: https://www.econbiz.de/10001785104

A segmentation of adolescent online users and shoppers

Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360

Persistent link: https://www.econbiz.de/10010127942

Internet‐induced changes in consumer music procurement behavior: a German perspective

Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...

Persistent link: https://www.econbiz.de/10014945880

A segmentation of adolescent online users and shoppers

W. Hill, William; E. Beatty, Sharon; Walsh, Gianfranco - In: Journal of Services Marketing 27 (2013) 5, pp. 347-360

Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases: a qualitative phase involving interviews with...

Persistent link: https://www.econbiz.de/10014906427