Amaldoss, Wilfred; Jain, Sanjay - In: Management Science 54 (2008) 10, pp. 1685-1699
In this paper, we study the name-your-own-price (NYOP) channel. We examine theoretically and empirically whether asking consumers to place a joint bid for multiple items, rather than bid one item at a time as practiced today, can increase NYOP retailers' profits. Relatedly, we also examine...