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Consumers' online information search : Gen Yers' finding needles in the internet haystack
Maity, Moutusy
;
Hsu, Maxwell K.
;
Pelton, Lou E.
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10009508578
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10014276919
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