Les années 2000 sont celles du web 2.0 interactif et de l’essor des réseaux sociaux. Se profilent aujourd’hui les applications de géolocalisation, la mobiquité, l’intelligence ambiante, l’essor du web 3.0… Les médias et les nouveaux médias sont en mutation et participent de...

Secondhand shopping is a growing phenomenon. While secondhand shopping motivations received a lot of attention in marketing literature, consumer reluctance to shop secondhand remains under-Researched, especially in an online context. Yet, the stakes in better understanding this reluctance are...

Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues controlled by online second-hand dealers on perceived...

This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 interviews reveals the existence of different resistance profiles when exposed to interstitial: functional resistance, ideological resistance, conative avoidance and non-resistance....